Boulevard Burger is a San Leandro restaurant serving fresh organic meals. There were more than 3 different logo variations being used for signage, shirts and menus.
The client wanted a simple black and white design. I created a versatile logo for cohesion across menus, interiors, apparel and more.
The enlightened-eats, fast-casual “all-natural” selling point was not underscored in previous logo designs, so I made it a prominent feature of the final logo’s descriptor lines.
BOULEVARD BURGER
SAN LEANDRO, CA
Boulevard Burger is a San Leandro restaurant serving fresh organic meals. There were more than 3 different logo variations being used for signage, shirts and menus.
The client wanted a simple black and white design. I created a versatile logo for cohesion across menus, interiors, apparel and more.
The enlightened-eats, fast-casual “all-natural” selling point was not underscored in previous logo designs, so I made it a prominent feature of the final logo’s descriptor lines.
DV LOGO
DUROJAIYE VERSATILE, INTERNATIONAL DJ
The client wanted a logo reflecting the soulful music he plays during feature appearances – and for TV shows and films (most recently, CSI Miami and the acclaimed indie film Light of Mine). I chose to go with a flat logo: The simple flow reflects his relaxed personal style. The swoop and center of the "d" evoke a vinyl record. The design was used for apparel as well as print marketing collateral; it works on album stickers and covers.
BISTRO AT LANEY
OAKLAND, CA
I was one of two design students chosen from the Graphic Arts Department at Laney College to rebrand world-class Laney Bistro in partnership with the Culinary Arts Department.
The need was to widen interest in the restaurant, a destination well known to Oakland’s Foodie Nation population, and promote the school’s culinary program and catering services. Our solution was to create a strong logo and focus all marketing collateral on the food itself.
Together we crafted a clean, professional identity for the restaurant.
RUAH COMMUNITY OUTREACH
PITTSBURGH, CA
GRAPHIC DESIGNER / ART DIRECTOR FREELANCE
Ruah Comunity Outreach is a non-profit 501(c)(3) organization in the East Bay that services economically disenfranchised urban populations.
Ruah is a faith based organization that works with religious and secular communities. I felt the religious aspect of their logo should be understated but representative of their beliefs. I made sure to incorporate these needs into the client's identity package.
MELODIOUS GEMS
MUSIC PRODUCTION LABEL
Melodious Gems is a small production company based in the San Francisco Bay Area. The client's love for the piano provided the catalyst and imperative for my design. Thick block letters with rounded elements emblematize the instrument, comprising a simple and recognizable logo for use across multiple marketing campaigns.
TOP OF BROADWAY
COMMUNITY BENEFIT DISTRICT
SAN FRANCISCO
Top of Broadway Community Benefit District is a nonprofit organization providing cleaning, security and tourist assistance for the North Beach region of San Francisco.
My goal was to create a front facing logo design that captured the area’s history and attractions. A mixture of Barbary Coast typefaces and ornamental accents led to the final design. The cityscape backgrounding the business card and future marketing collateral recreates the beautiful view from Broadway, overlooking Downtown.
